duminică, 21 iunie 2009

Guinness

Guinness (pronounced /ˈɡɪnɪs/) is a popular dry stout alcoholic drink that originated in the brewery of Arthur Guinness (1725–1803) at St. James's Gate, Dublin. Guinness is based on the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide. A distinctive feature is the burnt flavour which is derived from the use of roasted barley. For many years a portion of the drink was aged to give a sharp lactic flavour, although Guinness has refused to confirm if this still occurs, possibly for secrecy. The thick creamy head is the result of the beer being mixed with nitrogen when being poured. It is popular with Irish people both in Ireland and abroad and, in spite of a decline in consumption over recent years, is the best-selling alcoholic drink of all time in Ireland [1][2] where Guinness & Co. makes almost €2 billion annually.

The parent company has been headquartered in London since 1932 and was later merged with Grand Metropolitan plc and developed into a multi-national alcohol conglomerate named Diageo.

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