In the animated films made by Sanrio from 1977 to 1985, Hello Kitty has made cameo appearances in them (similar to Disney's hidden Mickey techniques).

The earliest Hello Kitty animated series known was the American-animated (co-produced with Japan) Hello Kitty's Furry Tale Theatre, which aired throughout 1986. This show, produced by Sanrio in cooperation with the now-defunct DiC Entertainment, parodies famous fairy tales and blockbuster movies from the period. It was broadcast in the United States on The Family Channel, and a Spanish-dubbed version also aired Saturday mornings on Univision.

The Japanese anime series Hello Kitty and Friends aired on TV Tokyo in Japan, and CBS in the United States in 1991. It also ran in reruns on Toon Disney. On the show, Kitty is a little girl living with her mother, father, and twin sister Mimmy, who is identical to Kitty but has different colored clothes and wears her bow under the opposite ear. 13 episodes were produced, using animation produced as early as 1991.

On Japanese television, Hello Kitty (and her pals) have starred in an anime series. Hello Kitty's Paradise ran for 16 episodes between 1993 and 1994. This version was released in English in 2000, and like "Hello Kitty and Friends". Hello Kitty and friends also appeared in Hello Kitty's Animation Theatre, which had Hello Kitty and other Sanrio characters appearing in their versions of different fairy tales. Available in the U.S. from ADV Films (who also own the video/DVD rights to Hello Kitty and Friends & Hello Kitty's Paradise)